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TDON’T WHATTHEY byMikeMURPHY TRADESCHOOL@ W TEACHYOU RAD hen you think of the Ivy League, chances are, you at least know the names of Harvard, Yale, and Princeton. These storied institutions are the gold s 10 10 tandard for highe r education inAmerica. They are theplaces that bright-eyed students set the r si i g pringboard their success in life. ey are consider ed the best, but there is anothe nstitution that deserves to be in e conversation when it comes to success. It may not be Ivy 10 years, Cl vices, Inc.® (“Clockw WHATTHEY byMikeMURPHY TRADESCHOOL@ W TEACHYOU RAD hen you think of the Ivy League, chances are, you at least know the names of Harvard, Yale, and Princeton. These storied institutions are the gold s 10 10 tandard for highe r education inAmerica. They are theplaces that bright-eyed students set the r si i g pringboard their success in life. ey are consider ed the best, but there is anothe nstitution that deserves to be in e conversation when it comes to success. It may not be Ivy 10 years, Cl vices, Inc.® (“Clockw League, League, but in just ockwork Home Ser- ork”) has proven to be in a league all its own. While Ivy League tes that are heads of DON’T WHATTHEY byMikeMURPHY TRADESCHOOL@ W TEACHYOU RAD hen you think of the Ivy League, chances are, you at least know the names of Harvard, Yale, and Princeton. These storied institutions are the gold s 10 10 tandard for highe r education inAmerica. They are theplaces that bright-eyed students set the r si i g pringboard their success in life. ey are consider ed the best, but there is anothe nstitution that deserves to be in e conversation when it comes to success. It may not be Ivy 10 years, Cl vices, Inc.® (“Clockw League, but in just ockwork Home Ser- ork”) has proven to be in a league all its own. While Ivy League tes that are heads of a a state and leaders of i ndustry, Clockwork is y g thou sands of contracting iness owners achi eve success that would rival th eirs. And while even a still needs to scramble a gr aduate of the Ivy League le nd hope that there is a job waiting in this roug h economy after gradu- at, us no ma er lo h hey are, C “Ma y con orsw y he r o on of , t ons w ho come to Clockwork cceed atter what the economy, the step-by-step work programpr ovides a path to success. s work their entire lives to send heir children to c ollege.But if theywould on of a university tuition into y could achieve the kind of ealth ould a llow themto send their children to an scho ol in the country while o enjoying a better lifestyle for themselves,” said Terry Nicholson, group president of Clock- work. “Th e problem is too many contractors don’t know our program exists or they simply think it’s too good to be true.” Th at lack of notoriety doesn’t stem from a lack of results. In fact, today, Clockwork serves over 1,500 contractors and impacts the lives of some 15,000 people in the industry. But that’s why Clockwork was created — not to become a household name but to help con- tractors achieve the success they deserve. When you want to become a success- ful electrician, HVAC technician, roofer, or plumber, you turn to a trade school. These longstanding institutions can teach you many things, but none will ever be able to teach you how to be a successful business owner. Read- ing a profi t and loss statement, budgeting, cash flow management, marketing, negotiat- ing, training, and recruiting and hiring, are all elements of running a successful business, but they are elements you won’t fi nd in any trade school curriculum. But they are all requirements to running a business that allows you to gainmarket domi- nance, freedom of time, and financial indepen- dence. It’s not the technical side of the trades that holds contractors back from achieving great success. Many contractors may ace trade school but struggle when it comes time to cre- ate a budget for their company, or hire an ef- fective salesperson. Th ese vital business skills are what they don’t teach you in trade school, and that’s why these skills are the cornerstone of Clockwork Home Services. In fact, Clock- WINTER 2010 • TH SUCCE HE SUCC C SSFUL CONTRACTOR

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